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Why a Kafé Passion franchise?

Striving for new goals is a motivating way to get yourself out of the current economic situation.
For many people, these goals include the desire to start their own business and become the master of their destiny, and franchising can fit very well into that picture.
Owning your own business is a thrilling prospect that becomes even more exciting with our brand.
Because Kafé Passion is not just a brand: it is The passion for coffee. It is a permanent inspired research for new products, new blends, new ideas.
It is a well-designed franchise system that is adaptable to many different models and markets.
We provide a tailored solution for every partner’s needs, which includes full training, assistance with site selection and procurement, store design, lease negotiation, menu design developed specific to the marketplace, marketing, opening and consistent ongoing support.
We want to hear from people who have the ability to take the brand and make the most of the potential it offers.
We want to hear from people who want to get the most out of their business and share our passion for coffee and customer satisfaction.

1. We are a Strong Brand
One of the biggest advantages of our franchising is that our company is building a brand on national and international basis that has value in the eyes of customers .

2. We offer high value Training Programs
As a good franchise company we have training programs designed to bring you up to speed on the most successful methods to run the business. We also have reference materials to assist you in dealing with whatever comes up while you’re running your business.

3. We offer Ongoing Operational Support
We have staff dedicated to providing ongoing assistance to franchisees. You’re not alone when you’re building and running your business, and you can always call on experienced people when you hit a rough spot or want to share new ideas for growing the business.

4. Top Marketing Assistance
Our company has marketing assistance to provide you with proven tools and strategies for attracting and retaining customers. Our staff helps you develop the actual marketing plans and budgets for your grand opening as well as your ongoing efforts to market your business effectively.

5. Construction Assistance
We provide you through our architects a wonderful benefit in helping you design the layout of the business and select the right contractors to do your build out, as well as making sure you get the exact mix of furniture and equipment you need to maximize the efficiency of your initial investment.

6. Purchasing Power
As part of the family you take advantage of the buying power of the entire system to get prices for everything you need at significantly lower levels than you could achieve as an independent operator. This applies not only to initial coffee products, furniture and equipment purchases, but also to the supplies, inventory, uniforms and everything else you’ll need on an ongoing basis.

7. Risk Avoidance
The biggest reason to buy our franchise is that, if you’re smart, it will help you avoid much of the risk of starting a new business. Make no mistake - you have to do your due diligence, but if you do, you can determine with a fair amount of certainty the consequences if you become a new franchisee.

8. Last but not least
We love and we take care of our clients.

 

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Frequently asked questions

What are the requirements needed in franchising?
One requirement that we ask from our franchisees is that they must be coffee drinkers. It would be hard to sell a product that they do not consume themselves. Another requirement would be entrepreneurial spirit. Thirdly is willingness to be hands-on franchisees. On this last point, we really require them to be in the store. In fact, they are the store managers.

Do you limit your franchise to a specific number of individuals or franchisees? (for example only up to 10 branches allowed)
As a rule, we do not impose a limit to the number of stores a franchisee can operate.

What are the factors you consider before giving a franchise?
We conduct franchise orientation meetings so that they can be familiar with the brand and concept. Our franchisees must really show passion for the brand, commitment to being hands-on and dedication to the true character of an entrepreneur. They have to show us that they really are 100% convinced of the business.

Does the location of the store matter? Do you first ask them where will they place or build the store?
Yes. Location is very important. We will not award a franchise if management does not approve the location. We do ask them for their location and if we do not approve it, we will assist in looking for a replacement.

Do you deliver them the products? Or you just share them the recipes and provide them with the equipment and they will just produce them by themselves?
Stocks can be delivered by us or picked up by the franchisee. There are items that are prepared in the store but everything will be coming from us. We will supply the equipment and will train the staff in the different stations.

How long does the contract last? Do you allow extensions or renewal? If yes, how much would they pay? If no, why?
For full store set-up, franchise term is 10 years and renewal term for another 10 years. Renewal franchise fee is 50% of the prevailing franchise fee.

Who manages and decides whether to grant a franchisee or not?
The Franchisor.

If a certain branch has its promo, do they have to consult it first with you? Do promos have to be applicable in all branches? How does the company help the franchisee during promos?
Promos will have to be approved first by Marketing Department. There are promos that are branch specific and there are promos that are implemented system wide. Assistance to the franchisees may come in the form of memos and marketing collaterals.

How much does the franchisee pay?
The franchise fee for a full store concept is 5.000€ and for a kiosk concept is 2.000€. (*prices are VAT exclusive)

What is the mode of payment? Cash or you allow installment in franchising?
Payment will be scheduled but everything will have to be settled before the store opens.

Do you still collect royalty fees?
We collect fees for the following:
Royalty Fee: 3% of Net Sales
Marketing Support Fund: 300€/month 

What is your return on investment (ROI)?
Depends on the performance of the store, but on average, 3-5 years.

Do you provide trainings and seminars for the franchisee and their worker?
Yes. Training will be done while the store is being constructed.

Do you provide uniforms?
If the franchisee is abroad and as every country has its own specifications uniforms design will be coming from us, the franchisee has to order them locally.
If the franchisee is in Greece uniforms could be brought directly from us.

Reasons to deny a franchisee?
While there is no hard and fast rule on this, compliance to our requirements would merit franchise approval. We do not "hard sell" our brand so if the applicant feels that he/she is comfortable with our concept and system, it will ultimately be up to him/her if she wants to pursue a KAFE PASSION franchise.

Do you still cancel a deal if ever you no longer want to pursue a contract with that specific franchisee?
There are clauses in the franchise agreement that states certain sanctions on franchise violations. Depending on the gravity of the offense, we have the right to impose corresponding penalties, which includes the cancellation of the franchise.

How do you amortize franchise fees?
It is amortized over the franchise term.

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